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| Photo Credit: Getty Images |
Much to the surprise of no one, Apple beat market expectations for Black Friday sales, outpacing a typical Friday by more than four times. These figures, according to website 9 To 5 Mac, were taken from a screenshot of Apple's retail inventory system, and are not official. Piper Jaffray's Gene Munster also believes these projections as he has anecdotal evidence that he and his team collected by physically standing in an Apple Store and tallying up sales. According to his estimates, Apple sold approximately 10.1 Macs per hour, and 14.8 iPads per hour, which translates into a 28% increase in Mac sales year over year, and a 68% increase in iPad sales over last year.
All of this is only speculation however, as Apple does not report sales figures until the current fiscal quarter has ended. However, the website ComScore.com is reporting that total online Black Friday spending totaled $816 Million this year; a 26% increase from a year ago. ComScore.com is also reporting that Apple was the fifth most visited website on Black Friday, behind Amazon, Walmart, Best Buy and Target.
As a whole, it's been widely reported that Black Friday sales were up across the board, with Amazon stating that they sold four times more Kindles than last year's Black Friday, without actually divulging any numbers. It will be interesting to see how many Kindles have been sold since the Kindle Fire was released, and how those sales stack up against the iPad.
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